Wednesday, July 09, 2014

The Makings of a Great Logo - 6 questions to ask yourself when designing your brand.

Your company's logo is the fundamental foundation to your business branding. It is probably the first interaction that you will have with your customers. An effective logo can establish the right tone and set the proper ethos. After years of crafting logos for different projects, I've come up with a set of questions that I always ask myself before delivering a new logo.

1. What emotions does the logo evoke?

Above all design guidelines, the most important criterion is whether the logo reflects the character of the company. The emotions that the logo evoke should be appropriate to the company values. For example, the Disney logo evokes a sense of happiness and optimism. The curvy and fun typeface is appropriate for a company that has been making cartoons and animated pictures for kids. However, a similar logo style on a sales platform would not be appropriate.

Designers should understand the psychology of colors and the effect that typeface has on the design of a great logo. For example, green usually reflects growth, health, and the environment. It promotes relaxing and refreshing emotions. On the other hand, red may evoke danger and passionate emotions. Similarly for typefaces, Garamond, Helvetica, and Comic Sans all elicit very different sentiments. Serif fonts like Garamond promote the idea of respect and tradition, and are hence more suitable for an environment that demands integrity such as a university or a news publisher. Sans Serif fonts like Helvetica are clean and modern, and are well suited for high tech businesses such as computer or media companies. Casual script fonts like Comic Sans are probably best left for fun and animated companies such as toy companies. A good understanding of the psychology of colors, typefaces, and shapes is an important part of making a great logo.

2. What's the meaning behind the logo?

Behind every great logo is a story.

Monday, July 07, 2014

The 15 Biggest Body Language Mistakes!

  1. Leaning Back too much — you come off lazy or arrogant.
  2. Leaning forward — can seem aggressive. Aim for a neutral posture.
  3. Breaking eye contact too soon — can make you seem untrustworthy or overly nervous. Hold eye contact a hair longer, especially during a handshake.
  4. Nodding too much — can make you look like a bobble head doll! Even if you agree with what’s being said, nod once and then try to remain still.
  5. Chopping or pointing with your hands — feels aggressive.
  6. Crossing your arms — makes you look defensive, especially when you’re answering questions. Try to keep your arms at your sides.
  7. Fidgeting — instantly telegraphs how nervous you are. Avoid it at all costs.
  8. Holding your hands behind your back (or firmly in your pockets) — can look rigid and stiff. Aim for a natural, hands at your sides posture.
  9. Looking up or looking around — is a natural cue that someone is lying or not being themselves. Try to hold steady eye contact.
  10. Staring — can be interpreted as aggressive. There’s a fine line between holding someone’s gaze and staring them down.
  11. Failing to smile — can make people uncomfortable, and wonder if you really want to be there. Go for a genuine smile especially when meeting someone for the first time.
  12. Stepping back when you’re asking for a decision — conveys fear or uncertainty. Stand your ground, or even take a slight step forward with conviction.
  13. Steepling your fingers or holding palms up — looks like a begging position and conveys weakness.
  14. Standing with hands on hips — is an aggressive posture, like a bird or a dog puffing themselves up to look bigger.
  15. Checking your phone or watch — says you want to be somewhere else. Plus, it’s just bad manners.

Sunday, July 06, 2014

Before Launching Your Startup!

Building an audience before you even have a product is critical.

If you're busy jamming on your startup, then you know that even the thought of marketing beforehand is the most daunting thing you don't want to think about. But, it should be one of the most important items on your prelaunch to-do list.

Building an audience before you even have a product is critical. You're going to need to tap people to test what you're building, and it can't be Aunt Mary and Uncle George. You're going to have to answer the question every potential investor asks: "How many people are using the product today?" (Tip: Almost no one anymore invests in companies that don't have customers.)

Companies have proven that you can build an audience with prelaunch marketing. This is how Gmail started, isn't it?

So what should you be thinking about when you're in the throes of building a company and a product?

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Tuesday, May 20, 2014

DKIM (DomainKeys Identified Mail) Deployment

DomainKeys Identified Mail (DKIM) lets an organization take responsibility for a message that is in transit. The organization is a handler of the message, either as its originator or as an intermediary. Their reputation is the basis for evaluating whether to trust the message for further handling, such as delivery. Technically DKIM provides a method for validating a domain name identity that is associated with a message through cryptographic authentication.

DKIM attaches a new domain name identifier to a message and uses cryptographic techniques to validate authorization for its presence. The identifier is independent of any other identifier in the message, such in the author's From: field.

The first version of DKIM synthesized and enhanced Yahoo!'s DomanKeys and Cisco's Identified Internet Mail specifications. It was the result of a year-long collaboration among numerous industry players, during 2005, to develop an open-standard e-mail authentication specification. Participants included Alt-N Technologies, AOL, Brandenburg InternetWorking, Cisco, EarthLink, IBM, Microsoft, PGP Corporation, Sendmail, StrongMail Systems, Tumbleweed, VeriSign and Yahoo!. The team produced the initial specification and several implementations. It then submitted the work to the IETF for further enhancement and formal standardization.

Type of Services: Deployment and Use:

Friday, May 16, 2014

Narendra Modi Wins India. BJP and Allies to Cross 300 Seats.

Mr. Modi has delivered the BJP's best result ever, giving it more than the 272 seats it needs to form a government. This is the first parliamentary majority by a single party since 1984.

India has won, good days are coming, Mr. Modi said at a rally in Vadodara in his home state of Gujarat, where thousands chanted his name. In a clear message to those who have tagged him a polarising leader, he said, "Even if we've clear majority to run the government, it's our responsibility to take everyone along in running India".

Through his campaign, Mr. Modi had vowed to reboot the economy and deliver efficient governance -he said today "development for all" would be his mission.

Tuesday, April 29, 2014

Is Google Plus Right for Your Small Business?

Does your small business have a presence on Facebook or Twitter? Are you wondering whether it’s worth investing time and resources in yet another social network? When Google rolled out Google Plus (Google+) last year, many asked the same question. And they’re still asking.

There’s no doubt that social media is a great outreach and engagement tool for small businesses with limited marketing budgets. But as more and more social networks come online (Pinterest anyone?) is it really worth the effort to branch out and jump on every social media bandwagon that comes along?

To help you decide whether Google+ is worth your time and resources, here are some the factors to consider as you determine your strategy.

Twitter, Facebook or LinkedIn? Finding the Right Fit for Your Small Business

Thinking of investing in social media but struggling to know where to start?

According to a December 2009 survey by Ad-ology, 46% of small business owners said they wish they knew more about social media. And, while coming up with a social media strategy is one thing (the resources at the end of this article provide pointers on this), it also helps to have a basic understanding of what each of the major social media sites can and can't do for your small business and its customers.

Here's a quick 101 on how to best leverage the top three social networking sites - Twitter, Facebook, and LinkedIn.

Saturday, April 19, 2014

3 Ways CRM Makes Sales More Efficient

CRM software today fills a number of departmental needs in a company, and touts benefits for marketing, sales, support, and even other areas like inventory and project management. Often championed on the merits of features and functions such as integrated email, simplified record keeping, and powerful reporting, the fact is that as the CRM industry has matured, the need to compete has resulted in a need to differentiate on the basis of “features and functions”, sometimes leaving little room to translate those features and functions into general benefits and bottom line results for those who aren’t already well versed on how they translate. At the end of the day, CRM is about improving efficiency and results on every level in an organization. Here are three ways that happens in a sales organization:

Friday, April 18, 2014